Will you fill our cup?
Brand Lead
Ghent Area | Part-time 3/5 minimum
On Location preferred / hybrid optional
Reports straight to Co-Founder & CEO
What we do...
Do you love coffee? So do we!
However, climate change is putting that ritual under pressure.
So at Koppie we’re creating a new kind of brew, made from local crops, built to last, scalable & affordable.
We’re not here to replace anything, we’re here to protect.
The same ritual, new beverage(s).
Sound like your cup of (not) tea?
Great, join the challenge!
...and why
we need you!
You lead the development and roll-out of our branded propositions, OtherKinds & Koppie. Two “new” brands, which require strategic asset development to be subsequently rolled out across the right communication platforms.
For OtherKinds that implies packaging, newsletters, social media & Point of Sale, for Koppie that implies investor newsletters, sampling & LinkedIn advertisements.
You are the go-to person for our marketing, with a dedicated budget and room to work and explore with creative talent.
What’s on the menu?
Build the full brand toolkit & world from the fundaments of today: tone of voice, brand iconography, photography, visual style, ...
Build and leverage a core group of creatives that can help to build the essentials of our brand(s)
Manage our social media accounts for content & messaging: LinkedIn, Instagram, TikTok
Develop POS materials for sales to leverage across bars/restaurants/stores
Build & maintain a tribe of interested collaborators & customers among baristas, chefs & store owners
The essential ingredients!
You have or can showcase:
An agency background with creative campaigns, or hands-on experience managing a nimble start-up brand
You are hands-on yourself, you know how to work Canva, Illustrator, … and can work your way with a (phone) camera to create a quick reel.
You are tuned in to the latest trends in consumer media & entertainment
You have a natural interest in the everyday arts, beauty, & aesthetic
You have an existing network of creatives that you can call upon or know where to source it
Fluent & professional in English, other languages (Dutch, German, French) are a plus
A constructive, open attitude, with strong curiosity and a desire to learn & improve
[Nice to have] Strong interest & knowledge of the coffee world, including certification
[Nice to have] Interest to leverage AI in the support of the creative & marketing process
What you can expect from us?
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Contract type: Minimum 3/5 freelance contract
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Competitive compensation
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2 new baby brands to be built from the ground up, with creative freedom & a willingness to do things differently
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Open, high pace and challenging environment where you energy is contributing to something meaningful.
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Minimum travel required of 10% - 2-3 days/month (trade fairs, customer visits, …)
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Cannot have Pulse allergy (soy, lupin) or Lactose allergy
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We care about your competencies. Your personality & capabilities will define your chance of being selected for this role. Regardless of gender, religion, ethnicity, coffee preference, sexual orientation, OS system, …
We actively seek diversity in the work environment because we believe it leads to better results.
Let’s talk process
Please click the button above, or send an email including your CV & Motivation letter to info@koppie.eu.
We don’t need flattery in the motivation letter, focus on explaining why you would absolutely rock our world, and why this job links with your passion and expertise.
Please attach any relevant documentation to prove key claims on your resume.
