Will you fill our cup?
Founders Associate -
Go to Market
Ghent Area | Full time
On location preferred / hybrid optional
Reports straight to Co-Founder & CEO
What we do...
Do you love coffee? So do we!
However, climate change is putting that ritual under pressure.
So at Koppie we’re creating a new kind of brew, made from local crops, built to last, scalable & affordable.
We’re not here to replace anything, we’re here to protect.
The same ritual, new beverage(s).
Sound like your cup of (not) tea?
Great, join the challenge!
...and why
we need you!
We’re building a completely new market, and we’re looking for your support in doing so!
You have a strategic mindset but are ready and eager to get your hands dirty. One day you’re doing research, the next you’re cold-calling customers or presenting Koppie at a conference or event.
You’re comfortable setting a strategy, as well as creative in the execution. You get your energy out of connecting with people, and helping them reach their goals.
What’s on the menu?
Assist the CEO in sales, market and account strategy
Build the market map, prioritise prospects, test & execute approach plans
Own & manage the CRM tool and process, building out sequences in the engagement system
Build the tools, documents and workflows required for the different stages of the sales funnel
Follow-up with prospects: email, linkedIn, calls, with relevant, personal messages & content
You create relevant content for blogs, LinkedIn, Twitter, Reddit, coffee magazines, …
Close & negotiate win-win deals
Plan the annual calendar of trade shows, organize the presence and set-up, present Koppie
You challenge the business, and have the same ambition to build as the leadership team

The essential ingredients!
You have or can showcase:
A Master (preferred) degree, ideally with strong analytical background
Knowledge of prospect mapping, CRM management (tool to be selected), sales process management
Active listening skills, combined with good drive to persuasion
An analytical, structured & methodological way of thinking
Winner mindset, you are tenacious and never give up
A constructive, open attitude, with strong curiosity and a desire to learn & improve
Fluent & professional in English, other languages (Dutch, German, French) are a plus
[Nice to have] Knowledge of prospect mapping, CRM management (tool to be selected), sales process management
[Nice to have] Strong interest & knowledge of the coffee world, including certification
[Nice to have] Interest to leverage AI in the support of the sales process
What you can expect from us?
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Contract type: Full time | Permanent contract with 6 month trial period
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Starting base salary €35k – €50k gross (Full time) + Net allowance, meal vouchers, healthcare plan
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20 days holidays + 12 additional days (ADV – Full time)
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Open, high pace and challenging environment where you energy is contributing to something meaningful.
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Medium travel required of 30% - 6 days/month (trade fairs, customer visits, …) - TBD for part-time role
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Cannot have Pulse allergy (soy, lupin) or Lactose allergy
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We care about your competencies. Your personality & capabilities will define your chance of being selected for this role. Regardless of gender, religion, ethnicity, coffee preference, sexual orientation, OS system, …
We actively seek diversity in the work environment because we believe it leads to better results.
Let’s talk process
Please click the button above, or send an email including your CV & Motivation letter to info@koppie.eu.
We don’t need flattery in the motivation letter, focus on explaining why you would absolutely rock our world, and why this job links with your passion and expertise.
Please attach any relevant documentation to prove key claims on your resume.
